Setting the right listing price is one of the most important decisions a seller makes – and it’s more art and data than guesswork.
Start with comparable sales
A comparative market analysis, based on recently sold homes similar in size, condition, and location, is the most reliable foundation for pricing – far more accurate than an automated online estimate.
Avoid the temptation to price high
Homes priced above market value often sit longer, which can make buyers suspicious something’s wrong, and frequently end up selling for less than if they’d been priced accurately from the start.
Consider the psychology of pricing
Small pricing decisions – just under a round number, for example – can affect how a listing shows up in buyers’ search filters online.
Stay flexible
If a home isn’t generating showings or offers within the first few weeks, that’s valuable market feedback worth acting on rather than ignoring.
Ready for a data-driven pricing strategy? Call Dockside Realty at 850.225.9785 or email christine@docksiderealtyinc.com.